Project North Star Update
In case you missed it, David Marine, Coldwell Banker's Chief Marketing Officer, gave an update on Project North Star and the field-testing phase of the rebranding. Test markets have been selected (Plainfield, IL, Washington, D.C. and Greenville, SC) and CB will work with each company to test the rebrand's execution on collateral materials and promotional items.
In addition to the testing of logos and usage, CB has re-stocked the online store with shirts featuring the updated logo. Scarves, hats, socks, cuff links and more to be added in the coming weeks.