Search
  • Bonnie Upright, APR

Project North Star Update

In case you missed it, David Marine, Coldwell Banker's Chief Marketing Officer, gave an update on Project North Star and the field-testing phase of the rebranding. Test markets have been selected (Plainfield, IL, Washington, D.C. and Greenville, SC) and CB will work with each company to test the rebrand's execution on collateral materials and promotional items.


In addition to the testing of logos and usage, CB has re-stocked the online store with shirts featuring the updated logo. Scarves, hats, socks, cuff links and more to be added in the coming weeks.


66 views
  • Facebook Social Icon
  • Twitter Social Icon
  • Instagram Social Icon
  • YouTube Social  Icon
  • LinkedIn Social Icon
  • images
12321608_749169955185166_335705730725706

© 2019 Coldwell Banker Vanguard Realty.