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  • Bonnie Upright, APR

A Stellar View.

The North Star.


It symbolizes the guiding force that is the vast Coldwell Banker network. Even in a shifting real estate landscape, our agents remain a constant, guiding their customers as they navigate the home buying and selling process. What’s unique about the North Star? It’s at the center of the earth’s celestial movements. Every other star revolves around it. Regardless of change, it remains a fixture and guiding force. You can use the North Star to guide you home from anywhere in the world.

You may have noticed on our social media channels that Coldwell Banker Vanguard’s logo now prominently features this definitive icon. It’s an exciting change for our company and for the agents who work so tirelessly to provide exceptional service and guidance to their customers. The updated logo symbolizes two distinctive elements: the mark of excellence, and a beacon that explorers have used to guide them to the place they cherish most – home.


The icon, in traditional Coldwell Banker blue, is a visual representation of the culture of excellence at Coldwell Banker Vanguard. For more than a century, Coldwell Banker has been guiding people home – longer than any other real estate brand. Locally, Coldwell Banker Vanguard is entering its second decade as the strongest national brand in Northeast Florida – a commitment we take very seriously. The principles of honesty, integrity and service guide our agents as we empower them to leave their mark on their customers, their community and their industry.


We believe in treating our customers – and agents – ethically, professionally and fairly. Coldwell Banker Vanguard agents are expertly trained and highly skilled, ensuring customers receive stellar service through a home buying or selling experience that shines like no other.


As we begin the massive undertaking of updating signage, marketing, websites, social media pages, and collateral materials, know that the constant throughout is our commitment to supporting our agents every day, who in turn guide their customers seamlessly. We hope that when you see Coldwell Banker Vanguard’s new yard signs, office signage, branding on your agent’s website and social media channels – that you’ll see your own North Star…guiding you to YOUR most treasured place. Home.

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